PR Benefits

Benefits of GBC Accreditation

We see the Good Business Charter as achieving three main goals:

  1. giving the good guys recognition for caring about responsible business
  2. nudging those already performing well in some areas to raise their level to meet all 10 components
  3. act as a signpost to direct consumers, potential employees, investors (donors if charities) and subcontractors to your organisation

We see the third benefit as the most important one by some way.  That would be front and centre of an elevator pitch!

Our dream is to see the GBC logo well recognised by the general public and displayed on shop windows, websites and literature so that the ever growing population who really care about ethical capitalism and treating others well, will actively look out for the brand and reward companies that are accredited with their custom.  The longer term dream would be for government to give their procurement/contracts only to GBC companies!

Local media

There are huge benefits to you of signing up to the Good Business Charter and being recognised by a credible third-party for your business practices.  Some of our members have achieved great local media coverage of their accreditation such as:

Jerba Campervans in Out and Above Live: https://www.outandaboutlive.co.uk/motorhomes/news/campervan-manufacturer-jerba-recognised-among-uks-most-ethical-firms

Crystallised as the first marketing agency in the North-East to join: https://bdaily.co.uk/articles/2020/02/19/award-winning-north-east-agency-crystallised-joins-the-good-business-charter

We have noticed how others have included reference to their GBC accreditation as part of an article about current initiatives they are involved in, which again gives a chance to show third-party confirmation of their ethical behaviour such as Equilibrium Investment Fund in Manchester here: https://aboutmanchester.co.uk/equilibrium-investment-management-launches-new-defensive-fund/

Websites and social media

This all sits alongside the benefits of being named and listed on our website and the ability you have to promote it on your own, both as a press release such as the University of York released on accrediting and as part of a summary of your good business practices alongside appropriate statements and policies like Oxfam has done.

We are also keen to help spread the word on social media so if you ensure you follow us and tag us, you can know the up-to-date news of the Good Business Charter and retweet/share posts using it as an opportunity to remind your following that you are a GBC member.  We also love to hear from members about their specific examples of going above and beyond in one of our 10 areas so we can write a case study for our blog, and thus get you even greater positive PR … and all this for a maximum of £1 per worker per year!

 

Building Brand Awareness

There are also valuable opportunities to spread the word by getting the brand visible – see our blog for examples from Durness Bus Company and TSB on how they have displayed our logo to good effect and our suggestions on how you might promote the GBC brand.

This is all about building up critical mass and a groundswell of opinion in favour of businesses behaving responsibly.  We are committed to getting the word out both generally and with reference to specific members to build up momentum and champion the good guys.

Good Business Charter

Take the first step now and sign up with us today. If you receive accreditation to the GBC, membership will be FREE for the first year.

Our 10 components

Find out more about the ideals that make up the cornerstone of the Good Business Charter.
Read more>

whistle_column_grfx

Whistle-Blowing

Calling all employees, customers and suppliers.

If you have reason to believe that a GBC accredited organisation is not meeting its obligations, please let us know.